How to create a portfolio that attracts the right type of clients (top 5 portfolio builders inside)

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Creating a portfolio website that will make a statement takes some doing. You need to put plenty of thought into it. But once that part of the effort is done the rest is relatively easy – or at least it should be.

It is very important to use the right tools. Otherwise, it can be very difficult to build something that meets your expectations. A theme or tool that places constraints on what you can do is one potential problem. Having to learn or brush up on HTML and CSS to complete your design can be another.

Check out the following website-building tools. They will make creating an attention-getting, captivating online portfolio a snap. They will work whether you are trying to sell a product, a service, or yourself.

  1. Elementor Page Builder

Elementor’s authors tacked a thorny problem that has long vexed web designers, and they came out on top. The problem? Getting “stuck” in a theme. When that happens, you can still get passable results, but not as good as you’d hoped for. The options generally are (1) accept the constraints a theme is placing on you and do the best you can, or (2) resort to coding in an attempt to work around those constraints.

An online portfolio can be a powerful marketing tool. As such, any limitations in the web-building tool you’re using can have a negative effect on the effectiveness of the portfolio.

That won’t happen with Elementor. If you can envision what you want a portfolio to look like this free open-source page builder can handle it – down to the tiniest detail. You’re given 130 designer-made templates to work with, plus you can always import templates or use your own.

Elementor also works with any theme, it’s developer friendly, it requires no coding, and it’s sneaky fast. A Pro version featuring advanced workflows, integrations, and features is also available.

  1. Mobirise Website Builder

Mobirise is another free page builder that has much to offer portfolio website designers. Mobirise has plenty of cool features as you might expect, but its key selling points are that it’s offline so you’re not tied to a specific platform, it can be hosted anywhere, and you’ll have 100% complete control over how you use it to design a captivating, attention-getting portfolio website.

Since it’s all drag and drop, and you’re provided with 1200+ trendy website blocks and templates to work with, you can save whatever coding expertise you may have for other ventures, and its Google Amp/Bootstrap 4 framework ensures your portfolio website will be 100% mobile friendly and its performance will be crazy fast.

Mobirise is free to use for both personal and commercial purposes and to date has contributed to the building of more than 1.5 million site applications.

  1. Portfoliobox

Portfoliobox is another website building tool that’s not theme based, so you have total, unconstrained control over your online portfolio design. Portfoliobox was designed with creative professionals in mind, but whether you’re an artist, photographer, business owner, entrepreneur, or looking to build an awesome portfolio that will help you land a job, Portfoliobox will be an excellent choice.

Portfoliobox offers both a free and a pro plan. Either way, it comes with web hosting and a free domain and you can build a professional-looking portfolio right on your browser.

The free plan will be a good choice for first-time users or those who can live within a limit of 30 images in their portfolio. The pro plan provides hosting for up to 1,000 images, provides a personalized domain, and has a number of additional useful features.

Portfoliobox also offers free student account! Check if your school provides such an opportunity!

  1. Pixpa

Pixpa is an all-in-one affordable solution for designers and other creative pros, who are looking to create a pixel-perfect, professional-looking, and all-around awesome looking online portfolio. Integrated eCommerce, blog, and client galleries are a part of the package. Using Pixpa’s drag-and-drop website building tools that need no coding skills, you’ll be ready to showcase, share and sell your work online in no time.

  1. SITE123

SITE123’s popularity is thanks to its rich assortment of responsive thematic designs, its modular approach to portfolio website building, and its WYSIWYG editor. The fact that it’s totally free may be a factor as well, but it’s the features SITE123 offers that count.

They include a built-in app market that can be put to good use to boost website usability and a multilingual tool that will enable you to spread your message to a larger audience.

Why You Need a Professional Portfolio

It wasn’t terribly long ago that portfolio usage was mainly confined to creative artists. Photographers, professional designers and the like we’re using them, too. Eventually, other professionals recognized how powerful a portfolio could be.

When you have a top portfolio website-building tool, you can showcase any type of content. Do you have something to sell or are trying to sell yourself?  Having the right tool makes it much easier to showcase what you have to offer in the best possible way.

Jobseeker? A stunning online portfolio can be a solid asset for the following reasons:

  1. Increased Visibility

It can take a good dose of creativity to build a portfolio that will do a good job of marketing yourself.  Odds are, you’re more than up to the task in terms of creativity. All you need is a good tool to turn what you envision into a reality.

  1. Organization

A well-organized portfolio says a lot about the type of person you are. Keep that in mind as you’re designing your portfolio. It can open more than a few doors for you.

  1. Added Value to Job Applications

You’ve composed a cover letter and built a resume. Perhaps you’ve done some networking as well. An online portfolio is more than an additional marketing tool. When well designed, it can add value to the other three – a great deal of value if you go about it right. An employer might take a second look at your resume having browsed your portfolio. Then, you have one foot in the door!


The hardest part of building a portfolio is the thinking that goes into it, and that’s the way it should be. The actual building of the portfolio used to be the hardest part due to workarounds. Coding, and sometimes having to learn how to use multiple tools does not help as well.

No more. Top portfolio website building tools, like those here, make this process a snap. Since they are fast, powerful, and intuitive to work with they even serve to give a boost to your creativity.

The ability to do higher-quality work with less effort can be fun – so, give it a try.


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