The e-commerce world is changing, and it’s happening fast. With the increasing number of consumers worldwide now preferring online shopping, it’s imperative to be part of this moving train. Let’s put this in better context: Statista research shows that by 2025, e-commerce sales are expected to surge to 563.4 billion dollars.
In fact, current shopping trends and consumer habits show that 95% of all purchases will be made online by 2040. These stats are enormous, yet they point to one thing. As a business owner, you should own an online marketplace where you can offer your products and services to customers. However, when choosing the right e-commerce platform to host your online shop, you need one that helps you achieve productivity and efficiency. While there are several hosting services out there, such as WooCommerce and Shopify, what you need is an e-shopping website that runs on Magento.
It comes as no surprise that Brands using Magento include Samsung, Nike, and Coco-Cola. These companies use the application for their online retailing, and there’s a good reason for this. For one thing, it has a variety of features that include shop cart systems and catalog-management tools. You can use them to control functionality, as well as content.
In addition, the platform runs on an open-source technology offering outstanding e-commerce web development solutions. Currently, more than 250,000 merchants use Magento worldwide, and it powers about 1.2% of all websites. This makes Magento the ninth largest CMS platform available online. This hosting service helps you build an e-shopping website that reflects the identity of your brand and products. It gives you access to the Magento debugger, multistore search fields, EcomDev PHP, and easy temple path hints, among other features.
Let us take a deeper dive into why this tool is so popular and why you should consider using it.
Why is Magento So Popular for Ecommerce Websites?
We will look at seven reasons why Magento is a favorite among online merchants. They include:
- Affordable E-commerce Website Development
- Ease of Third-Party Integration
- A State-of-the-Art Open-Source Platform
- Variety of Payment Gateways
- A Search Engine Optimized Service
- Mobile-Friendly Optimization
- High-End Performance
Magento allows you to create your own online store; it doesn’t matter if you run a small, medium, or large enterprise. If you operate a small business, you can use the simple features and then upgrade to a more stylish custom version when your business scales. It’s easy to accomplish this with its user-friendly interface.
Let us discuss the points listed above in detail.
1. Affordable E-Commerce Website Development
Affordability should be at the top of your list when deciding on an e-commerce development platform for your online store. While big organizations can easily release thousands of dollars to build a website, sometimes, less is more. It makes no sense to waste resources when you can get excellent performance without climbing Mount Everest.
Magento’s economical e-commerce web development solution is made possible because of its cloud hosting services. This system makes it easy to monitor and host multiple websites at once, consequently lowering operational costs. It also means that you don’t have to worry about data loss or scalability.
Since everything is on the cloud, your data is backed up regularly. You can easily expand your shop with the needed features as your customer base grows. Affordability and scalability are a few of the reasons Magento remains popular.
2. Ease of Third-Party Integration
To run a successful online business, you need to use integrations. These tools make it possible to do things like take sale orders, receive payments, and make deliveries automatically. Using Magento’s development platform makes it amazingly easy to integrate third-party services even without an IT degree.
You want to focus on more important things like attending to customer feedback and complaints and ensuring that you give them the best personal touch possible. You don’t want to waste essential hours trying to find a compatible tool to integrate into your website. Magento lets you access a wide range of tools through comprehensive integration.
You can easily integrate the site with payment gateways and even give your customers access to order tracking. Besides, Magento comes with built-in Google tools such as Google Base, Google Analytics, and Google Checkout, allowing you to track your website’s performance. This means you can quickly monitor your time and see how productive you are every week.
3. A State-of-the-Art Open-Source Platform
Unlike most top e-commerce building platforms, this is an open-source platform that developers can use without fees. This means that there are many Magento development agencies at your disposal. You can choose from several professionals for developing and promoting your online store. As a retailer, you can even customize your website to suit your business preferences. The developer can create or install existing modules (designed by Magento) when building your online store. This way, they can add new functionalities that will improve the look and feel of your brand.
4. Variety of Payment Gateways
Let’s be honest, we all expect to make some decent profit when we launch our various businesses. As such, it’s important to consider how we want to receive payment for our products and services. Incorporating your online store with popular payment methods, therefore, is key to generating good returns.
To do this, you need a platform that makes it possible to integrate with payment options to which customers have easy access. Magento supports popular payment gateways such as Amazon payment, Google Checkout, PayPal, Cash on Delivery (COD), bank transfer, and even Authorize.net.
Using Magento means that you can give your customers access to a lot of payment choices, making it possible for them to execute online payments easily.
5. An SEO-Optimized Service
One advantage Magento has over other e-commerce solutions is that it’s an SEO-optimized platform. To run a successful online business, you need to rank high on search engine results. The service comes packed with features that save you the stress of worrying about optimizing your site for the web.
With functionalities that include sitemaps, URL structure, positioning layer, descriptions, among many others, you can rest assured that your website is easily crawlable by Google bots. This gives you better page positioning and visibility in search engine results.
6. Mobile-Friendly Optimization
In the United States alone, 48.7% of online purchases were made from smartphones. As technology becomes more accessible to the general populace, more and more people now own mobile devices. Therefore, to run a successful enterprise, you need to ensure that your online store is compatible with smartphones.
Magento enhances the mobile shopping experience, as it is compatible with HTML5. This feature allows you to quickly adjust the size of your image and video layouts to suit small screens without prolonging loading time. Magento is a top choice for developing a mobile-friendly website that transitions smoothly from desktop to mobile view while offering an exceptional shopping experience.
7. High-End Performance
When it comes to reducing page load time, Magento takes the crown. It has high speeds in executing query processing, and other static operations, enabling it to offer your customers a shorter waiting time. According to an aggregated, anonymized Google Analytics report, 53% of users abandon a site if it takes longer than three seconds to load. So, Magento’s ability to shorten load time can be beneficial to your online site. Besides, its numerous extensions provide you with the ability to customize your website in a way that reveals your taste and brand personality.
Magento offers a plethora of features that enables merchants to provide their customers with the best shopping experience. It lets you customize your website to meet the expectations of online shoppers visiting your store. Indeed, owning a Magento-built website keeps you ahead of your competitors. You can make the most of this platform and scale your business to the next level.